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Coca-Cola offers two bottled water brands, namely Kinley and Dasani, operating in separate geographical locations. In the BCG matrix of Coca-Cola, the bottled water segment is categorized as star products. The products or business units with a high market share in a high-growth industry are the stars of the business. If these factors keep increasing, Coke, a cash cow, can become a low market share product. In the BCG matrix of Coca-Cola, we can see that Coke is a potential dog product because of the declining demand for carbonated soft drinks in favor of increasing demand for healthier options or low-calorie drinks. Management usually does not show any interest in these products and doesn't invest here because of low chances of profit or benefits. In the BCG Matrix of Coca-Cola, we will analyze its slow growth products, high selling products, high growth products, and high predictive selling and low growth products.Ī company's products with low growth and market share and no promising growth chances are called dogs. The BCG Matrix of Coca-Cola shows different products in four quadrants named the Dogs, Stars, Cash Cows, and the Question Mark. The company has shown sustained growth based on its consistent quality and brands

Coca Cola has grown from a small firm to a multinational company with a global presence from this humble beginning. John Pemberton sold the Coca-Cola drink at Jacobs' Pharmacy in downtown Atlanta. BCG matrix is also called the growth-share matrix.Ĭoca-Cola is a large-scale beverage company operating for more than a century. For example, the BCG matrix of coca-cola plots its products in a four-quadrant matrix in which the y-axis shows the market growth rate and the x-axis depicts the market share. The Boston Consulting Group (BCG) growth-share matrix is a business planning tool that helps a business prioritize its products by investment and ROI.